Lessons to increase web traffic

#1 Build a List . . . Set up a way for visitors to register to be notified of site updates, special offers or newsy items. Use this to build an in-house mailing list. By sending out periodic email notices to the prospects on your list you can keep your site and products in their minds. And now that you have your list going . . . Start your own Ezine (online newsletter). It's really not that hard. And here are some links to help you get started::

#2 Automate! Have your product list with brief descriptions & a mail-in order form available via an autoresponder. That way if people are in a hurry, or if they just aren't ready to buy right now, your information will be in their email box. They'll have less of a chance to forget you!
· Your prospects simply send any email message to the autoresponder and the information is instantly sent to them. You also get a copy of their email address so that you can follow up, or add them to your in-house e-mail list. Autoresponders can also be used as an automatic follow-up tool, or to deliver weekly lessons or marketing messages

PN.: If you are interested in an auto responder Pl contact Netultimate.com for more info on this.

#3 Install a secure order form. People will be more likely to order online if you provide a way to protect their personal and financial information. And if you make it "easy" for them to order. If you don't have a merchant account, you can either apply for one, use a 3rd party processor, or you can get check software that will let you accept checks online. Whatever you do, don't make your customers print out an order form and send it to you . . . the order won't get to you.
PN.: Contact Netultimate.com does affordable shopping carts and e-commerce portals.

Please Note: Netultiamte.com does optimization, link building and any thing to do with Organic search engine optimization. We do Web solutions and Software development and also Search Engine Optimization for a very affordable price because of our offshore capabilities. Visit us www.netultimate.com and for assistance right away and contact us via live attended in the site or by phone at (703) 849 1269 (USA)/(416) 238 0270 (CANADA)/(866) 548 4613(TOLL FREE) or by email at service@netultimate.com

Increase conversion rate and visitors

To make the most of your Internet marketing strategy, you will undoubtedly be using some form of pay per click (PPC) advertising system. If you aren’t yet using it, pay per click is a form of online advertising that involves paying only for the number of clicks that your advert receives from web users. The most popular PPC system is Google AdWords, although there are other options such as Yahoo Search Marketing and Microsoft adCenter. But simply gaining clicks on your advert is not enough; these clicks need to be converted into a desired outcome called conversions.

To anyone using PPC, tracking conversions is essential. A conversion in this sense happens when a user clicks a PPC advert, and that click leads directly to one of your required results. This may include buying, signing up, leaving their details or simply reading something.

Tracking these conversions is of vital importance to your business because it allows you to make better decisions about how to use your ads. It allows you to adjust and experiment with different headlines and keywords and check that ads lead to optimum conversions. It is a simple way to check your ROI (Return on Investment), make budgeting alterations and make future choices based on this data.

The tracking of a conversion is carried out by a cookie, which is automatically placed on the user’s computer when they click your Ad or sign up button. In the case of Google, if the user continues from your PPC ad to one of your conversion pages, the cookie on the user’s computer web browser sends a notification back to Google. When this occurs, Google tracks this as a successful conversion.

There are several tools that Google uses to analyse your conversion rates. However, in order to set these up, a small piece of code needs to be placed on your conversion pages so that Google can monitor the conversion. Once Google’s conversion tracking software is running, it will deliver conversion reports for you automatically.

Calculating your conversion rates involves some basic mathematics. If I sell web design templates, I put up a Google AdWords Ad Group and see that I have 500 sales from 5000 unique visits.

Ad Group - Netultimate
Keywords - Web development
Unique Visitors - 5000
Sales – 500

The calculation for conversion is simply SALES divided by VISITORS multiplied by 100 to get the rate as a percentage. If you had more than one Ad Group/Set of Keyword, you could compare their performance.

Using this calculation, you can see a direct relationship between your PPC spending and the income it generates by comparing the cost of the PPC ad clicks against profit. If you choose a PPC rate of $0.25p per click and each sale creates $250 profit, you can see that your total PPC cost is $1250, whereas your gross profit is $125,000.

Tracking your conversions is imperative, but it’s what you do with that information that counts. It’s the action that you take as a result of your conversion rate analysis that will enable you to be successful. Of course, your conversions also rely on the content of your website being valuable and relevant to the visitor.

Hopefully this article will prove useful but if you need help with your PPC management please get in touch with our team at http://www.netultimate.com